New Name Announcement!
The day is almost here. Hiway and SPIRE will be legally merging as of January 1, 2024, and, as part of honoring our pledge to come together as equals, we’re creating an entirely new name and brand, and, what’s more, bringing you even more value.
Inspired by our shared histories and roots, as well as the new credit union’s vision, our name represents what we do for you, our member: guidance, navigation, and wayfinding.
Blazing Your Trail
We know life’s trails can be tough. Sometimes slippery. Sometimes muddy. Sometimes completely overgrown. It’s natural to feel a little lost as you travel. The good news is, you’re not alone. We’ve been here before – more than a few times during our combined 180+ years in the life improvement business. We get it. And we can help.
Like brightly colored blazes along a tree-lined trail, we’re your partner along your path, showing you the way forward toward your goals and dreams. We’d like to introduce you to Blaze Credit Union. We’re here to help you go for it, whatever your “it” might be.
With You on the Road of Life
In our logo, the ‘B’ is carved to show a blazed trail to a destination. Our color palette is full of coppers, golds and greens - colors of money which also reflect regional scenery like raw iron ore, warm sunsets, and the mighty pine tree, as well as many Midwesterners’ love of the outdoors. And even if you’re more of an indoors-person who prefers comfy slippers and sheltered skyways to hiking boots and daunting switchbacks, you’re still traveling along a trail of your own. Our tagline, Go for it, is all about action: We want you to take bold steps toward your dreams, with Blaze as your trusted partner.
Dot and Archie
Because we know you’re curious – yes, SPIRE’s well-loved 1952 Ford, Archie, has undergone a makeover, and the pickup will continue to be a part of the new brand. Archie will be joined by Dot, Hiway’s late model Ford F150, whose name honors Hiway’s Department of Transportation origins.
We’re all on a journey, and we want to be a part of yours. You’ve got dreams. We’ve got tools. Let’s go for it.
Stay Updated
We encourage Hiway members to visit our SPIRE Partnership Information page to for critical dates, action items, FAQs and more in preparation for our merger.
