Hiway Credit Union and the St. Paul Eastside YMCA are pleased to announce Tara Graff, Hiway’s Senior Vice President of Marketing and Community Engagement, has been named a Community Board member. Graff was appointed by the Y’s Board of Directors to a serve a three-year term.

Graff, in her fifth year at St. Paul-based Hiway Credit Union, is a 10+ year marketing veteran of the credit union industry, with several notable accomplishments. She has led Hiway’s branch expansion efforts, including design, build and market launch for the credit union’s new Roseville (2021) and Woodbury (2022) branches. She also guided Hiway through its recent rebranding and leads the organization’s day-to-day marketing and community engagement efforts, including special events, sponsorships and financial education.

“As a new Y board member, I’m honored to be able to contribute to an organization that so closely reflects my personal values, as well as Hiway’s,” said Graff. “The Eastside YMCA does so many great things for our St. Paul community, especially our youth.”

YMCA Community Board members are responsible for establishing policy and strategic direction for the Y, as well as creating opportunities and establishing relationships that advance the YMCA’s mission and cause.

Tara Graff