Hiway has announced the recent purchase of property at 2471 Fairview Ave N., in the heart of the busy Rosedale retail corridor. Hiway plans to open a branch in the burgeoning community in 2021.

The $1.25B, St. Paul-based Hiway, a full suite provider of consumer and business financial services, has operated with limited branch locations for many years. Dave Boden, President and CEO, said that even with all the online and mobile banking technologies available at Hiway, the time was right to increase the credit union’s brick-and-mortar presence.

"We offer great digital services that allow our members to do so many things remotely, but we continue to hear that they'd like to see more locations," said Boden. "Even in our digital age, people still want that face-to-face, personal service. The new branch is a wonderful opportunity for us to respond to our membership and bring Hiway’s market-leading products and services to a new area."

The new branch will feature top amenities, including optional self-service technologies, drive-up lanes, a 24-hour ATM, and ample parking. In addition, Hiway is seeking a food and beverage partner to share the space, adding to the experience for members and the public.

The credit union, a multi-year winner of the Star Tribune's Top Workplace honors, has a long history of award-winning community involvement, including robust financial education programs and student-run high school branches. Boden says they are eager to make an impact in Roseville.

"It’s important to us to support our home communities, and we are looking forward to strengthening that commitment in Roseville and the surrounding areas," he said.