Hiway was recently awarded two Diamond Awards by the Credit Union National Association (CUNA) Marketing and Business Development Council. The $1.4B, St. Paul-based credit union earned the accolades in the $1B asset class in the categories of Logos and Complete Campaigns.
The awards are typically presented at the Annual CUNA Marketing & Business Development Council conference in late March but due to the COVID-19 Pandemic, this year’s conference was postponed, and the awards were announced via virtual presentations early June. Awards were given in each of 35 categories ranging from advertising to community events and beyond. This year nearly 1,300 entries were submitted from Credit Unions across the country, and just over 400 were honored with Diamonds.
“The Diamonds are one of the premier awards programs in our industry, and we were honored to be recognized for our marketing efforts,” said Tara Graff, Hiway’s Senior Vice President of Marketing and Business Development.
In the Logos category, Hiway was honored for their new Hiway Hi Yield Checking product’s new emblem, which represents an alternative to basic free checking for members seeking to earn a higher rate of return.
In Complete Campaigns, Hiway’s checking promotion, “Their Way or the Hiway,” was recognized for excellence in a category where measurable results are heavily weighted. The campaign, which was created in partnership with Duluth-based agency Swim and incorporated a mix of media ranging from digital to traditional outdoor boards, resulted in a significant uptick in new checking account openings.
“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU.
For more information on the Diamond Awards or to view the entire list of winners, visit CUNA-Diamond Award.
